A new campaign. You can see the Average Session duration for the entire website in the ‘Audience Overview’ report: The rule of thumb is that before you read and draw conclusions from the ‘average session duration’ metric, segment it to is most granular level and then look at the distribution of session durations. So a new session is started each time a shopper interacts with a new or different campaign. Which channels generate the most sessions? For example, if a user lands on an ecommerce site’s homepage at … The first session ends at 11:59:59 PM on the 14th of August, and the second session begins at 12:00 AM on the 15th of August. It is important to note that, I am not saying that that the average session duration always go down as bounce rate increases. "How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own. From the chart above we can conclude that as the bounce rate decreased over time the average session duration increased. For example: Total Session Duration: 1000 minutes (60,000 seconds) Total Sessions: 100 Consider the following custom report of Google Analytics which shows number of GA sessions and average session duration for Direct Traffic: Now I will show you, how Google Analytics calculated the Average Session Duration for direct traffic. To do that click on the ‘Performance’ button and then select ‘session duration’ from the drop-down menu as shown below: The following report visualizes the distribution of session duration for Organic Search Traffic: From this report, we can conclude that the majority of organic search sessions are of 0 second duration. Individual session duration is calculated differently depending on whether there are engagement hits on the last page of a session. The average session duration metric doesn’t reveal very much about a website when viewed out of context. The difference this time is that because he returned in under 30 minutes, the old session remains open. It’s worth noting that his time on page for pageview 2 (product) is 29 minutes, since time on page is calculated as the difference between the initiation of successive pageviews: pageview 3 - pageview 2 (14:31-14:02 = 00:29). If you find the blog useful and would like to show some support, a little donation of Ethereum would help to keep this site alive. After 30 minutes, GA will stop counting and the session duration will be ‘0’, and their visit will be counted as a bounce. It is not possible that a user visits your website and then leaves it without spending even 1 second on the landing page (unless there is some tracking issue). There are two methods by which a session ends: By default, a session lasts until there's 30 minutes of inactivity, but you can adjust this limit so a session lasts from a few seconds to several hours. If a shopper visits your company’s online store, reads a blog post, clicks on a few products, and departs, that session will remain open for 30 minutes after the visitor leaves. To make matter worse, these 0 seconds duration sessions are still used in the calculation of the ‘Average Session Duration’ metric. This is a common cause of data discrepancies between Analytics and other product reporting. Learn about the ‘Session Duration’ dimension and 0 seconds sessions. But!, there is a way to work around this. How are users getting through the sales funnel so fast? It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment. Necessary cookies are absolutely essential for the website to function properly. Avg.session duration = total duration of all sessions / number of sessions. 0. The Digital Analytics Association is a world-renowned not-for-profit association that helps organisations overcome the challenges of data acquisition and application. The session times out (session duration). Session duration. the ‘Average Session Duration’ metric reported by Google Analytics is not reliable, Google Analytics displays 1 minute 40 Seconds as. These cookies will be stored in your browser only with your consent. Here, the time on the second page is not added to the calculation, because it is the last page of the session, which is not counted in avg. Average session duration is calculated by dividing the total duration of all sessions by the number of sessions on a site over a specified time period: For example, if a website had 120 sessions in a week, and the total duration of all sessions was 3200, the average session duration of the site would be ~27 minutes: ~27 minutes = 3200 mins duration / 120 sessions.
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