I really liked what they were doing, I love competition and companies that think outside the box. Mercury has since stepped up their game, especially in the more performance oriented markets. They also had HP overlap with two versions of the 150 G2, an etec version, now a 3 cylinder version. With this announcement, BRP will be positioned to expand its presence in the pontoon and aluminum fishing markets through technologically advanced solutions. Check out the Westshore Marine & Leisure google plus page! BRP is a successful company, making a host of recreational products that spun off from Bombardier Inc. in 2003. On paper, this adds up to longer range and 15% more speed than the same size 4-stroke. It’s a funny story now. Open up the casing of an Evinrude E-Tec and you will be surprised at how simple, elegant and organized it looks. You can’t blame Covid 19 entirely and some companies that are now going bankrupt were in poor shape before Covid but you have to remember, this isn’t a bankruptcy, this is a business decision based on many factors. This hurt Evinrude sales in a huge segment. Discontinuing outboard engine business and signing an agreement with Mercury Marine. Although I am a Mercury guy through and through, I don’t generally have outward bias, and it truly bothers me for the industry to lose such a storied brand. You don’t need the fastest 200hp engine to go fishing, but you don’t need the fastest boat on the water to go skiing either. Evinrude dealers insist consumers was a four-stroke engine, not a two-stroke. When my Dad was young he raced in community races in the fifties and sixties. They had unique and very competitive engines, in fact when it comes to some features, they were leaders. Our Sturtevant, WI, facility, will be repurposed for new projects to pursue our plan to provide consumers with an unparalleled experience on the water.”. Subscribe to PennLive. BRP has considerable engine manufacturing capabilities but was the Evinrude strategy all wrong? Yes. Evinrude over the years has had many game changing innovations and some catastrophic failures. That’s a lot less risk. We are a global leader in the world of powersports vehicles, propulsion systems and boats, built on over 75 years of ingenuity and intensive consumer focus. This model is considered ‘the benchmark for outboard engines’ according to Alain Villemure, VP, and GM of BRP’s Marine Propulsion Systems division. One of recreational boating’s longest-lived and most iconic marques is being put to pasture. A reputable agent is vital to keep your motor running at its best, however infrequently it needs maintenance. Dealers insist consumers want four-stroke engines like Mercury and Yamaha sell. The G2 has advanced E-TEC technology to such a degree that it no longer has much in common with it, and is certain to be the mechanical standard introduced across their models. Connect with friends faster than ever with the new Facebook app. What I have seen it will hold the Evinrude name. Seems like you are down to two choices for outboard engines - Yamaha or Mercury. Based on the sophisticated nature of the servicing that your Evinrude outboard will require, you can’t rely on your local man-in-a-van to look after it. AAA Central Penn will reopen offices in seven counties in June. Evinrude was the president and CEO of Outboard Motor Corporation which manufactured outboards under the Johnson, OMC and Evinrude brand names. Ole Evinrude demonstrates one of his outboards. Note to readers: if you purchase something through one of our affiliate links we may earn a commission. The company plans to expand its role in pontoon and aluminum fishing markets. All rights reserved (About Us). Use of this site constitutes acceptance of our user agreement and privacy policy. A friend that I worked with years ago saw this sort of thing coming in the Vacuum industry and he was quick to start bringing in other brands to his store, only thing that kept him from going under. Read Next: Ole Evinrude: A father of modern powerboating. They didn’t have the same dealer network that Mercury or Yamaha did and didn’t own as many transoms, making it tough out of the gate. Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article. Their two stroke technology was extremely efficient and in some ways out performed many four strokes. Fortunately, outboard manufacturing companies and environmental regulatory bodies have got that covered. | Getty. "Many of life's failures are people who did not realize how close they were to success when they gave up.". (Courtesy Evinrude/). The company said it is "committed to our Buy, Build, Transform Marine strategy which has been underway since 2018 with the acquisition of Alumacraft and Manitou boat companies in the U.S., followed by the acquisition of Australian boat manufacturer Telwater in 2019. The 2.7L was too heavy and gave up the competitive advantages that Evinrude should've had in that segment. You can put your boat to ‘sleep’ at any time and even haul it out effortlessly during a warm spell. They will not sell the Etec technology used in their Ski-Doo and Sea Doo lineup also. The news coincides with BRP’s quarterly earnings report on May 28, 2020. The auto storage feature compensates for the lack of use by fogging itself automatically without a trip to the dealer. Bores honed for surface porosity to retain oil. Evinrude discontinued? Fancy engines and long-winded technological terms are all very well, but you just want to get the most bang for your buck on the water.
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