Overseeing myriad roles in both public relations and marketing throughout the 20-plus-year growth of the X Games, Lupo oversees global marketing for all X Games-branded properties. What's Not Included: Flights and airport transfers. Noelle Floyd created her self-titled Wordpress blog at the age of 25, which blossomed into a top international equestrian media platform by the time she turned 30. Senior Director of Marketing & Content Strategy, X Games, Former Global Product Marketing Manager, Airbnb. Photo courtesy of Tourism Whistler/Mark Mackay. He oversaw a portfolio - including radio, digital marketing, downloads, partnerships/sponsorships, content, and the lifestyle/street team. Digital marketing has been making lofty promises for years about its ability to target, the right message, at the right time, in the right place, to the right person. Jaime's experience in digital dates back to 2008 as Head of Digital Media at the Canadian Football League, where he launched the League’s official social media presence. In addition, she served as the overall event director for the X Games Tignes, Munich and Sydney events, overseeing all aspects of these international events. In his presentation, Jaime will explore this shifting relationship between consumers and brands. As Hootsuite's Global Director of Enterprise Client Strategy, he advised Fortune 1000 companies and large government agencies on digital strategy and provided executive engagements and onsite education programs on social media best practices. Want to explore the other side of Whistler? After the seminars, it's time to play. Use your mouse to select the photos you would like to edit. Dave spent the first 7 years of his professional career at Universal Music. Head out on to some of the best trails in the valley, including sections of the Crankworx Enduro World Series course. Not until the last few years has technology that is readily available to all companies come anywhere near delivering on this promise, and even now it is still complicated and pricey. The NOËLLE FLOYD brand quickly became known for its approachable, down-to-earth take on media content, and has led the charge of breaking down barriers within the horse sport industry. He’s worked in customer service, supply chain, buying, merchandise planning, retail and ecommerce. #OnlyInWhistler #WhistlerNice, A post shared by Tourism Whistler (@gowhistler) on Aug 10, 2020 at 4:46pm PDT, This week’s trail report and photos are up on the WORCA website in the News section. After nearly two decades in tech marketing, Ashleah has worked with a dozen companies in Vancouver, Los Angeles, and New York to bring both the art and science of marketing to life. There is more to Whistler riding than just the bike park network. The senior director of marketing and content strategy, Amy Lupo joined ESPN in 1994 as an intern. However, when it comes to live broadcasts and digital content, Boombox punches well above its weight class. This proved essential during the development of Airbnb's newest sub-brand, Airbnb Plus. in: All Mountain/Enduro, Speialized-Demo-8-2011-650B-Fox-40-and-Ohlins, boyblue1973: Whistler-Blackcomb-Sept-2020. We have gathered leaders from both complementary and non-competitive industries who will illustrate examples of digital media and marketing solutions that have worked in their field. The Whistler Bike conference offered a small group setting for attendees to network with other like minded bike industry folk and follow-up with speakers on the latest digital marketing trends. Use your mouse to select the photos you would like to add to a blog post. We make no excuses for loving our bike park - join us for some park laps and you'll understand why. Enjoy buffet breakfast and lunch with evening meals at some of our favourite restaurants in Whistler Village. Ryan Fitzpatrick is a story-teller, innovator, and multi-faceted strategist. Head out into Whistler Mountain Bike Park and ride world-class lift access trails. She’s passionate about helping teams gain a deeper understanding of their audience, while helping them find new, imaginative ways to reach them. If you haven't had a chance to explore the trail network in the Whistler Valley, Whistler Bike is a MUST. The infamous quote that many attribute to John Wannamaker, a turn of the 20th-century merchant is still at the heart of what all marketers want an answer to: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Whistler Bike brings you exclusive knowledge building opportunities and unforgettable riding experiences from the World's MTB mecca. One tool to help answer this question is attribution, what efforts get credit for the conversion. She’s honed her creative chops at Google, Apple, and through personal filmmaking projects. Size: S M L. Pinkbike Plus. https://www.worca.com/news/trails-update-aug-14-2020, A post shared by WORCA (@worcawhistler) on Aug 15, 2020 at 9:06am PDT, To view this video please enable JavaScript, and consider upgrading to a web browser that. Upgrade to Pinkbike Plus and get these new features. We had the chance to catch up with Jesse Melamed and Leoni Picton to get their take on riding in Whistler and what it feels like to compete this season while the world slowly recovers from a pandemic. A journalist by training, Jaime was the Head of Social Media at Tangerine, where he led the social media component of the bank's award-winning brand transition from ING DIRECT to Tangerine. In fewer words: Ryan builds brands and markets the hell out of whatever you throw at him. Edit Photos: Add to Blog. Building a production company solely around topics and content he and his team are passionately interested in, and choosing to base the company out of a small Quebec Mountain town. Photo courtesy of Tourism Whistler/Justa Jeskova. Submit your own biking pictures online. As Head of Production at Boombox - TJ is a genuine innovator in dubious decision making. From there he moved to become a Brand Manager for artists such as Snoop Dogg, Alexisonfire, Rise Against, Rob Zombie, Jimmy Eat World and dozens of Independent Canadian labels & artists. Experience firsthand why lift accessible biking is growing our sport all over the world. 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