“We are looking forward to teaming with Superstar Racing Experience to bring this exciting new auto racing series to CBS in primetime,” said Sean McManus, Chairman, CBS Sports. CBS Sports and Superstar Racing Experience (SRX), a new sports company created by The Montag Group, NASCAR Hall of Famers Ray Evernham and Tony Stewart, and investor George Pyne have announced a multi-year partnership to create a six-race, short-track series that will air Saturday nights in primetime on CBS Television Network and CBS All-Access next year for the Summer of 2021. “My idea was to slow down a bit,” Kanaan said. The SRX brings an entirely new entertainment concept to the marketplace – both competitively and commercially. The series is set to debut in 2021 at a wide range of tracks in a new style racecar. @SRXracing is truly going to be a Super Star Experience. Plans are still tentative but it’s expected the series will feature 12 drivers. In partnership with CBS, we look forward to bringing the fans unique content and access, all while creating an exciting and competitive race with the focus 100 percent on the drivers. More on the Superstar Racing Experience July 21, 2020 at 3:12 PM [Ray] Evernham is working on developing the cars for the six-race season, which will … Legendary and iconic drivers and mechanics from many of the world’s top circuits, including Stewart and Evernham, as well as rising stars, will compete on various short tracks around the country. So, let me entertain you and everything will be fine. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Flipboard (Opens in new window), Click to share on Reddit (Opens in new window), Click to email this to a friend (Opens in new window), became the eighth driver to join the Superstar Racing Experience, have expressed interest in the new circuit, modeled on the International Race of Champions (IROC). Read More. SRX was formed by Tony Stewart, Ray Evernham, The Montag Group and CBS to place an emphasis on short track racing with a new unique racing series. Sandy Montag, CEO of The Montag Group: “We are enthused to be involved in creating a dynamic new property that will amplify the sport of auto racing. NEW YORK, NY – July 13, 2020 – CBS Sports and Superstar Racing Experience (SRX), a new sports property created by The Montag Group, NASCAR Hall of Famers Ray Evernham and Tony Stewart, and investor George Pyne, have entered into a multi-year partnership to produce a six-race, short-track series that will air Saturday nights in primetime on CBS Television Network and CBS All Access in the … What I especially like about SRX is that it’s an entertainment platform built around the great personalities and drama of racing, and will be produced for the way today’s fan consumes media. August 5, 2020 … There will be approximately 90 minutes of racing time within the two-hour television window. And because it’s a ground-up build, the team can be more aggressive and imaginative in the ways it works with partners. The at-track experience will be exceptional, and marketers will have incredible flexibility, unprecedented options for exclusivity, and the ability to integrate end-to-end – broadcast/digital, track and team – efficiently and effectively. In partnership with CBS, we look forward to bringing the fans unique content and access, all while creating an exciting and competitive race with the focus 100% on the drivers.”, “With an experienced ownership group and one of the most accomplished drivers in the history of the sport, we look forward to redefining short-track racing through this back-to-the-basics racing series.”, George Pyne, SRX Board Member and advisor: “Packed tracks, great drivers, under the primetime TV lights – is all pretty exciting stuff. In partnership with CBS, we look forward to bringing the fans unique content and access, all while creating an exciting and competitive race with the focus 100 percent on the drivers. A new racing series has been developed. “We envision a hybrid of all different series — we don’t see it looking like a crazy dunebuggyish type car,” Evernham told the AP. With the addition of Bill Elliott, Superstar Racing Experience has yet to reveal a schedule or tracks, but it’s expected that Stewart’s Eldora Speedway will be on the slate.
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